In modum women clothes collection - the sustainable clothing brand with the motto of creating modern garments that are beautiful in the inside and the outside, - independent, seasonless and uninfluenced.
It means releasing individual pieces of dresses, skirts, trousers, sweaters cardigans... or capsule items whenever we feel the timing is just right.
Sustainably designed. We strongly believe that design itself can be sustainable if it is able to remain rather timeless through several seasons and is of high quality and functional. The belief in timeless design and versatile quality is so strong that we search out and seek to be inspired more by everyday life and its real needs rather than the seasonal turn.
My name is Viktorija and I’m the mind behind IN MODUM.
Fashion has always been charming for me and fashion design was my only choice when it came to decision what and where to study. I graduated with my MA in fashion design at the Academy of Fine Arts and started working as a fashion editor for a local lifestyle and fashion magazine. My world was fully charmed with seasonal must-haves I was endlessly sourcing, shooting and writing about.
After a couple of years consistently being on the fashion carpet I really started missing another concept of fashion, where all the “must haves” would not exist. I was longing to have the actual garments in my hands, generate ideas while working.
Good garments are not only the shield of the human body, but also a form of expression. Beautiful things that enhance the beauty of our everyday lives and celebrate the simplicity of our any day existence. That beauty that lays in the simplest moments of the most casual days, in our daily cups of coffee and laughter of our closest. Cause those are the pieces of the puzzle that make our lives fulfilled.
IN MODUM is not only what we wear, but it is also how we feel and what we believe in. Our clothes are very special for me and I believe they'll become special for you, too. Hope, you will found what are looking for here, at IN MODUM.